Resources to support your Marketing & Business Acceleration
The fundamentals for resilience in marketing
How much time and / or money have you spent trying to get a response from your marketing? Be it Facebook (or other social media) ads or boosts, paid above the line advertising, like TV, Radio or Print; PR or
Content Ideas on Tap
Portend Idea Generator is a fun tech tool that will both make you smile AND stimulate your creativity. Thanks to Carol for finding this gem!! Pop your subject into the subject box, and voila! Fun headline and content ideas in
How best practices for social media in business are helping you to stay sane.
Social Media and Business Social media is an incredibly effective platform when utilized correctly. Statistics show that the average amount of time spent on social media by internet users worldwide is 2 hours and 25 minutes ( Statista.com). Social media is
The power of 3 choices (aka the Decoy Effect!)
Today’s Extra comes from marketing specialist Barret O’Neill. It’s the fascinating strategy that businesses use to help their customers make up their minds, in the business’s favour. It’s called the Decoy Effect, and it’s pretty powerful. We all make mental
Six strategies to increase your luck surface area
Increase your luck surface area It’s easy to look at successful entrepreneurs and business owners who seem to have achieved overnight success, and assume that they got lucky. The assumption about luck is that it seems to have very little
Use Confirmation Bias to attract your ideal client
The Bias: In a world of waaay too much information (TMI), our minds use various coping mechanisms to filter out as much irrelevant info as possible. One of the ways we do this is with Confirmation Bias – the tendency
Have you tried a Copywriting A.I.?
We put a copywriting A.I. tool to the test. Check out our results below. TECH TOOL: copy.ai I’ve been fascinated with copywriting AI (as in Artificial Intelligence) for a while now. It’s a wonderful way to kickstart your natural writing
The 5 Levers (to 3X Profit) Playbook
It happens to all of us. We can get so bogged down in the day to day of business delivery that we lose focus on business growth. Sometimes, business delivery is our comfort zone, and we just hope and pray
The right social media platform for your business
Which is the right business social media platform for you? Social media is defined by its very name as a collective platform for keeping in touch. In fact, the main reason that 66.1% of South Africa’s internet users say that