“One alarming study found that the attention span of a human is now only eight seconds–which is said to be one second shorter than that of a goldfish. How can organizations hope to engage individuals with these challenges? The answer is through visuals. The overall trend in social media today is to be as visual
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So, you know how important social media is for your business. You’re already on numerous platforms, posting new content as often as you can, but you’re not getting a ton of engagement. Why? The answer is conversation; it’s the new marketing mantra. If you want engagement on your platform, you need to get your audience
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Social Media and Business Social media is an incredibly effective platform when utilized correctly. Statistics show that the average amount of time spent on social media by internet users worldwide is 2 hours and 25 minutes ( Statista.com). Social media is used by businesses for targeted marketing, brand promotion, building brand awareness, and as a way
How best practices for social media in business are helping you to stay sane. Read More »
Which is the right business social media platform for you? Social media is defined by its very name as a collective platform for keeping in touch. In fact, the main reason that 66.1% of South Africa’s internet users say that they use social media, is to keep in touch with friends and family. This is
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What is Social Media? Social media encompasses a wide range of websites and apps, enabling users to create and share content or to participate in social networking. Some, like Twitter, specialize in sharing links and short written messages. Others, like Instagram and TikTok, are built to optimize the sharing of photos and videos. Examples of
Clearing up social media and tips on how to use it effectively Read More »