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Social Media and Business Social media is an incredibly effective platform when utilized correctly.  Statistics show that the average amount of time spent on social media by internet users worldwide is 2 hours and 25 minutes ( Statista.com).   Social media is used by businesses for targeted marketing, brand promotion, building brand awareness, and as a way […]

Which is the right business social media platform for you? Social media is defined by its very name as a collective platform for keeping in touch. In fact, the main reason that 66.1% of South Africa’s internet users say that they use social media, is to keep in touch with friends and family. This is