March 2022

How best practices for social media in business are helping you to stay sane.

Social Media and Business Social media is an incredibly effective platform when utilized correctly. Statistics show that the average amount of time spent on social media by internet users worldwide is 2 hours and 25 minutes ( Statista.com). Social media is used by businesses for targeted marketing, brand promotion, building brand awareness, and as a way […]

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The power of 3 choices (aka the Decoy Effect!)

Extra / Gilda

Today’s Extra comes from marketing specialist Barret O’Neill. It’s the fascinating strategy that businesses use to help their customers make up their minds, in the business’s favour. It’s called the Decoy Effect, and it’s pretty powerful. We all make mental shortcuts to reduce brain effort. When making choices, we operate differently when given 2 choices,

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Six strategies to increase your luck surface area

Playbooks / Gilda

Increase your luck surface area It’s easy to look at successful entrepreneurs and business owners who seem to have achieved overnight success, and assume that they got lucky. The assumption about luck is that it seems to have very little to do with your own efforts. This can make you feel powerless to shape your

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Use Confirmation Bias to attract your ideal client

Extra / Gilda

The Bias: In a world of waaay too much information (TMI), our minds use various coping mechanisms to filter out as much irrelevant info as possible. One of the ways we do this is with Confirmation Bias – the tendency to interpret information in a way that confirms our existing beliefs. The Hack: By really

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Have you tried a Copywriting A.I.?

Tech Tools / Gilda

We put a copywriting A.I. tool to the test. Check out our results below. TECH TOOL: copy.ai I’ve been fascinated with copywriting AI (as in Artificial Intelligence) for a while now. It’s a wonderful way to kickstart your natural writing juices if you’re facing a blank page. At one point I felt like the cool

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The 5 Levers (to 3X Profit) Playbook

Playbooks / Gilda

It happens to all of us. We can get so bogged down in the day to day of business delivery that we lose focus on business growth. Sometimes, business delivery is our comfort zone, and we just hope and pray that business growth takes care of itself. Note: A business very, very, very seldom grows

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The right social media platform for your business

Social Media / Carol

Which is the right business social media platform for you? Social media is defined by its very name as a collective platform for keeping in touch. In fact, the main reason that 66.1% of South Africa’s internet users say that they use social media, is to keep in touch with friends and family. This is

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How to make your price seem cheaper

Extra / Gilda

Are your clients finding it hard to digest your price? Here’s how to make it seem cheaper – same price, just cheaper. This week’s Extra hack comes from two pieces of content that I came across last week. The first is this site that puts income into perspective. Treat yourself, and then realize how we

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Coschedule’s Headline Analyzer

Tech Tools / Gilda

Why a Headline Analyzer? Headlines are a make-or-break moment in your business. If you haven’t watched the fun ‘A moment in the life of a googler’ simulation, take a moment now. It shows the value of an opt-in freebie, giving you a second chance to build a relationship with the scrollers. It also shows how

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Clearing up social media and tips on how to use it effectively

Social Media / Carol

What is Social Media? Social media encompasses a wide range of websites and apps, enabling users to create and share content or to participate in social networking. Some, like Twitter, specialize in sharing links and short written messages. Others, like Instagram and TikTok, are built to optimize the sharing of photos and videos. Examples of

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Relationships = Results

Playbooks / Gilda

‘It’s 10 times easier to distribute, market, and sell your product if you’ve already built a relationship with the person.’ As simple as this tweet is, it had me nodding and ‘but-of-course-ing’ in agreement. It really helps to build a relationship with your ideal client before you start selling. Big brands build the feeling of relationship through

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