Ruby Marketing & Business Accelerator
Increase your luck surface area It’s easy to look at successful entrepreneurs and business owners who seem to have achieved overnight success, and assume that they got lucky. The assumption about luck is that it seems to have very little to do with your own efforts. This can make you feel powerless to shape your […]
Six strategies to increase your luck surface area Read More »
The Bias: In a world of waaay too much information (TMI), our minds use various coping mechanisms to filter out as much irrelevant info as possible. One of the ways we do this is with Confirmation Bias – the tendency to interpret information in a way that confirms our existing beliefs. The Hack: By really
Use Confirmation Bias to attract your ideal client Read More »
We put a copywriting A.I. tool to the test. Check out our results below. TECH TOOL: copy.ai I’ve been fascinated with copywriting AI (as in Artificial Intelligence) for a while now. It’s a wonderful way to kickstart your natural writing juices if you’re facing a blank page. At one point I felt like the cool
Have you tried a Copywriting A.I.? Read More »
It happens to all of us. We can get so bogged down in the day to day of business delivery that we lose focus on business growth. Sometimes, business delivery is our comfort zone, and we just hope and pray that business growth takes care of itself. Note: A business very, very, very seldom grows
The 5 Levers (to 3X Profit) Playbook Read More »
Are your clients finding it hard to digest your price? Here’s how to make it seem cheaper – same price, just cheaper. This week’s Extra hack comes from two pieces of content that I came across last week. The first is this site that puts income into perspective. Treat yourself, and then realize how we
How to make your price seem cheaper Read More »
Why a Headline Analyzer? Headlines are a make-or-break moment in your business. If you haven’t watched the fun ‘A moment in the life of a googler’ simulation, take a moment now. It shows the value of an opt-in freebie, giving you a second chance to build a relationship with the scrollers. It also shows how
Coschedule’s Headline Analyzer Read More »
‘It’s 10 times easier to distribute, market, and sell your product if you’ve already built a relationship with the person.’ As simple as this tweet is, it had me nodding and ‘but-of-course-ing’ in agreement. It really helps to build a relationship with your ideal client before you start selling. Big brands build the feeling of relationship through
Relationships = Results Read More »