Ruby Marketing & Business Accelerator
Panda says, “Smart WebP, PNG and JPEG compression? Yes please!” Try TinyPNG. Trying to upload a large image to your website can be a real headache. The bigger the picture, the longer it takes to upload, which can slow down your website’s load time. Slow load times are bad news for your bounce rate and search ranking. Luckily, there […]
How to reduce your image file size with this TinyPNG tech tool Read More »
“One alarming study found that the attention span of a human is now only eight seconds–which is said to be one second shorter than that of a goldfish. How can organizations hope to engage individuals with these challenges? The answer is through visuals. The overall trend in social media today is to be as visual
Are you creating interesting visuals for Social Media? Read More »
So, you know how important social media is for your business. You’re already on numerous platforms, posting new content as often as you can, but you’re not getting a ton of engagement. Why? The answer is conversation; it’s the new marketing mantra. If you want engagement on your platform, you need to get your audience
Creating social media content that gets people talking Read More »
Social Media and Business Social media is an incredibly effective platform when utilized correctly. Statistics show that the average amount of time spent on social media by internet users worldwide is 2 hours and 25 minutes ( Statista.com). Social media is used by businesses for targeted marketing, brand promotion, building brand awareness, and as a way
How best practices for social media in business are helping you to stay sane. Read More »
Today’s Extra comes from marketing specialist Barret O’Neill. It’s the fascinating strategy that businesses use to help their customers make up their minds, in the business’s favour. It’s called the Decoy Effect, and it’s pretty powerful. We all make mental shortcuts to reduce brain effort. When making choices, we operate differently when given 2 choices,
The power of 3 choices (aka the Decoy Effect!) Read More »
Increase your luck surface area It’s easy to look at successful entrepreneurs and business owners who seem to have achieved overnight success, and assume that they got lucky. The assumption about luck is that it seems to have very little to do with your own efforts. This can make you feel powerless to shape your
Six strategies to increase your luck surface area Read More »
The Bias: In a world of waaay too much information (TMI), our minds use various coping mechanisms to filter out as much irrelevant info as possible. One of the ways we do this is with Confirmation Bias – the tendency to interpret information in a way that confirms our existing beliefs. The Hack: By really
Use Confirmation Bias to attract your ideal client Read More »
We put a copywriting A.I. tool to the test. Check out our results below. TECH TOOL: copy.ai I’ve been fascinated with copywriting AI (as in Artificial Intelligence) for a while now. It’s a wonderful way to kickstart your natural writing juices if you’re facing a blank page. At one point I felt like the cool
Have you tried a Copywriting A.I.? Read More »
Which is the right business social media platform for you? Social media is defined by its very name as a collective platform for keeping in touch. In fact, the main reason that 66.1% of South Africa’s internet users say that they use social media, is to keep in touch with friends and family. This is
The right social media platform for your business Read More »
What is Social Media? Social media encompasses a wide range of websites and apps, enabling users to create and share content or to participate in social networking. Some, like Twitter, specialize in sharing links and short written messages. Others, like Instagram and TikTok, are built to optimize the sharing of photos and videos. Examples of
Clearing up social media and tips on how to use it effectively Read More »