Ruby Marketing & Business Accelerator

marketing

How to reduce your image file size with this TinyPNG tech tool

Panda says, “Smart WebP, PNG and JPEG compression? Yes please!” Try TinyPNG.  Trying to upload a large image to your website can be a real headache. The bigger the picture, the longer it takes to upload, which can slow down your website’s load time. Slow load times are bad news for your bounce rate and search ranking. Luckily, there […]

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How best practices for social media in business are helping you to stay sane.

Social Media and Business Social media is an incredibly effective platform when utilized correctly.  Statistics show that the average amount of time spent on social media by internet users worldwide is 2 hours and 25 minutes ( Statista.com).   Social media is used by businesses for targeted marketing, brand promotion, building brand awareness, and as a way

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social media marketing

Clearing up social media and tips on how to use it effectively

What is Social Media? Social media encompasses a wide range of websites and apps, enabling users to create and share content or to participate in social networking. Some, like Twitter, specialize in sharing links and short written messages. Others, like Instagram and TikTok, are built to optimize the sharing of photos and videos. Examples of

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