Here’s why you need a website checklist to make the most of your online presence.
A website is a bit different to a store in a busy mall (thank goodness!).
A busy mall means that many potential buyers are exposed to your offerings throughout the day – this exposure increases your chance of a sale.
A website on it’s own will not work hard for you. In fact, it will be quite a lonely place, like a store on a deserted island (yes it’s true, sorry!).
Thankfully, there are some easy-enough steps that will get them to your site, convert them to subscribers, and then to clients. Read on.
#1. Get them to your site
That’s why it’s vital that you support your website through marketing, both SEO (making sure that your site shows up when people google / search) and proactive marketing via social media, emails ad possibly traditional media channels.
Step one is to implement marketing strategies that get interested people to your website. Take a look at our Bootcamps if you need some guidance here.
When someone gets to your site, it’s no guarantee that they’ll buy, but it’s a sign of at least a dot of interest.
#2. Now your site needs to work hard for you
I’m pretty sure you’ve googled your way through dozens of websites in a matter of minutes. Most of us have. And, as much as we think we’ll remember that special something about each site we visit, we generally don’t, and they lose the chance of turning us into a customer.
Here’s a website checklist of elements that will help you to convert more visitors into clients.
Home Page and Landing Pages
Above the fold
This is the part of your page that visitors can see without scrolling
Up to 50% of your sales will come through your consistent email engagement. You’d like to ge their email address before they move on, so that you have another chance to build a relationship with them. Can you offer them something of value in exchange for theor email address. A well designed opting freebie can work exceptionally hard for your business.