Ruby Marketing & Business Accelerator
To use Instagram stories, follow these steps: Open the Instagram app and go to your profile page by tapping on the profile icon in the bottom right corner of the screen. Tap on the “Your Story” icon at the top of your profile page. This will open the Instagram stories camera. Take a photo or […]
How to use Instagram Stories Read More »
A clear and compelling value proposition: The first thing that visitors to your landing page should see is a clear and compelling value proposition that explains what your product or service offers and how it can benefit them. This should be concise and easy to understand and should grab the visitor’s attention and motivate them
Key Elements to include in a Landing Page Read More »
Note that the elements needed for a successful ad are similar across most platforms – whether social media, traditional media or landing pages (which are basically a really long ad!). A clear and compelling value proposition: The first thing that people should see in your ad is a clear and compelling value proposition that explains
Elements to include in an ad Read More »
Us. Fascinating. Humans. Why is it that we sometimes get stuck in that no-mans-land of ‘unfulfilled’ – somewhere between a desire and success, between wanting something soooo badly … and actually achieving it? Exploring our clients’ challenges from the perspective of The Hero’s Journey can give you deeper insights, and make your messaging more relevant.
If your client is always the Hero in the Hero’s Journey, what is your role? Read More »
You may have noticed, at Ruby, we love ourselves a good landing page! A well scripted and well designed landing page can give you conversions on jet fuel. That’s why we love Oliver Meakings, founder at RoastMyLandingPage.com He spent most of lockdown roasting landing pages. And now, after more than 500 roasts, he has a real
Testimonials at the click of a button Read More »
Canva is to Photoshop, what Uber is to Taxi’s – intuitive, accessible, and affordable. If you’ve heard all the buzz, but haven’t checked it out yet, make some time to play today. Today’s extra gives you some ‘must know’ Canva shortcuts to add to your design delight. Single Letter Solves Just make sure your cursor
Canva Shortcuts to instantly level up your design time Read More »
Today’s extra combines two of my favourite communication styles – straight talk and visuals! The people that you want to reach are probably like most of us. We are being relentlessly exposed to byte sized chunks of information, all vying for our attention. We either feel constantly overwhelmed or we tune right out, or an
7 words to strike out to instantly improve your copywriting Read More »
Here’s why you need a website checklist to make the most of your online presence. A website is a bit different to a store in a busy mall (thank goodness!). A busy mall means that many potential buyers are exposed to your offerings throughout the day – this exposure increases your chance of a sale.
The Ultimate Website Checklist Read More »
The social media news of the week is that Elon Musk is now the biggest shareholder in Twitter, with a 9.2% stake, bought for $3 billion. And in his true 110% style, Elon is already assessing the situation. I love that Twitter gives us access to the top players in any sector, who freely share
How much time and / or money have you spent trying to get a response from your marketing? Be it Facebook (or other social media) ads or boosts, paid above the line advertising, like TV, Radio or Print; PR or even reaching out via email? You’ve read all the how-to guides, and you’re doing what
The fundamentals for resilience in marketing Read More »
Portend Idea Generator is a fun tech tool that will both make you smile AND stimulate your creativity. Thanks to Carol for finding this gem!! Pop your subject into the subject box, and voila! Fun headline and content ideas in abundance. Seeing as I was heading out to my weekly belly dance class, I thought
Content Ideas on Tap Read More »
Today’s Extra comes from marketing specialist Barret O’Neill. It’s the fascinating strategy that businesses use to help their customers make up their minds, in the business’s favour. It’s called the Decoy Effect, and it’s pretty powerful. We all make mental shortcuts to reduce brain effort. When making choices, we operate differently when given 2 choices,
The power of 3 choices (aka the Decoy Effect!) Read More »