Ruby Marketing & Business Accelerator
If you’re familiar with the story of Moses and the burning bush, you’ll know that Moses doesn’t just come across a run of the mill velt fire. No, this bush talks! The Bush (symbolising the Universe, God, Your Higher Self etc.) calls Moses to a PURPOSE. But, Moses comes up with a dozen good reasons […]
Conquer your fear and make magic happen Read More »
Canva is to Photoshop, what Uber is to Taxi’s – intuitive, accessible, and affordable. If you’ve heard all the buzz, but haven’t checked it out yet, make some time to play today. Today’s extra gives you some ‘must know’ Canva shortcuts to add to your design delight. Single Letter Solves Just make sure your cursor
Canva Shortcuts to instantly level up your design time Read More »
Today’s extra combines two of my favourite communication styles – straight talk and visuals! The people that you want to reach are probably like most of us. We are being relentlessly exposed to byte sized chunks of information, all vying for our attention. We either feel constantly overwhelmed or we tune right out, or an
7 words to strike out to instantly improve your copywriting Read More »
Does even the thought of taking time off and having a holiday make your eyes cross? Do you feel like it’s impossible to get away from work for a few days, or that you just can’t let go of the reigns long enough to leave your business alone? When you’re working hard every day, it
Get Productive by Taking a Break Read More »
How much time and / or money have you spent trying to get a response from your marketing? Be it Facebook (or other social media) ads or boosts, paid above the line advertising, like TV, Radio or Print; PR or even reaching out via email? You’ve read all the how-to guides, and you’re doing what
The fundamentals for resilience in marketing Read More »
Today’s Extra comes from marketing specialist Barret O’Neill. It’s the fascinating strategy that businesses use to help their customers make up their minds, in the business’s favour. It’s called the Decoy Effect, and it’s pretty powerful. We all make mental shortcuts to reduce brain effort. When making choices, we operate differently when given 2 choices,
The power of 3 choices (aka the Decoy Effect!) Read More »
The Bias: In a world of waaay too much information (TMI), our minds use various coping mechanisms to filter out as much irrelevant info as possible. One of the ways we do this is with Confirmation Bias – the tendency to interpret information in a way that confirms our existing beliefs. The Hack: By really
Use Confirmation Bias to attract your ideal client Read More »
Are your clients finding it hard to digest your price? Here’s how to make it seem cheaper – same price, just cheaper. This week’s Extra hack comes from two pieces of content that I came across last week. The first is this site that puts income into perspective. Treat yourself, and then realize how we
How to make your price seem cheaper Read More »